Strategic Management Drivers And Performance Of Five Star Hotels In Nairobi County
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Date
2017Author
Mwangi, Josephine N
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Strategic management is a collection of management actions and decisions used by an
organization to achieve increased performance and retained a competitive edge over competitors.
This study intended to assess the effect of drivers of strategic management five star hotels'
performance in the county of Nairobi. Other specific objectives this study sought to achieve
include:to establish the effect of customer relationship management on five star hotels'
performance in the county of Nairobi; Also to determine the effect of the driver of organization
learning five star hotels' performance in the county of Nairobi; to establish the effect of the
driver of competitive positioning five star hotels' performance in the county of Nairobi and to
determine the effect of the driver of information communication five star hotels' performance in
the county of Nairobi. Questionnaires as primary data collection tools and secondary data sheet
for secondary data collection were used to carry out data collection and later analyzed using
Multiple regression (standard), descriptive analysis (means and standard deviations) and
inferential statistics. The 10 five star hotels in Nairobu city were the target population of the
Study. In each of the 10 five star hotels a senior manager was purposively selected to participate
in the study as respondent. A sample size of 10 senior managers of the 10 five star hotels was
therefore used.With the aid of SPSS (SPSS version 21.0) software quantitative results were
tabulated and presented in the form of charts, bar graphs, and narratives. The study employed a
research design of cross-sectional survey. It was found out that CRM driver was statistically
significant in influencing performance of performance of 5-star hotels in Nairobi. The study
found out that Competitive positioning driver was statistically significant in influencing
performance of performance of 5-star hotels in Nairobi. The study found out that organization
learning driver was statistically significant in influencing performance of performance of 5-star
hotels in Nairobi. The study found out that communication information driver was statistically
significant in influencing performance of performance of 5-star hotels in Nairobi.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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