The Influence of Knowledge Management on Perceived Performance of Commercial Banks in Nairobi

Abstract

The study sought to determine the strategies adopted by Mhasibu Investment Company in order to achieve competitive advantage. The specific objectives were to determine the strategies that were adopted by the company and the effect that the identified strategies had on their competitive advantage. The study was guided by the 4E’s Model by Cats- Baril and the Ansoff product market expansion grid. Data was collected through interviews and content analysis guided the data analysis part of the study. The research found that the two models worked for the company. In particular, the low cost model has worked well, since minimum costs mean the company breaks even faster and as such they are in a position to offer competitive prices to the market. In addition, adding value or functionality to a product makes it easily sellable and attractive and increases the rate at which the company can turnover its products. Lastly, tapping into new products enhances the business of the company, increases returns both for the company and the investor and expands the life of the business. In conclusion, the strategy adopted if properly evaluated and implemented, it improve the firms competing ability in the market place. Further research can be done using more companies in the investment industry category.