Strategic Change Management Strategies at Postal Corporation of Kenya
Abstract
The external environment for businesses has always been changing based on different
factors. With rgard to this, organizations are also expected to adjust their strategies to
match the changes in the external envronment. Therefore, strategic change management
was therefore considered a key driver in ensuring organizations achieve their objectives
in such volatility. This study tehrefore sought to determine strategic change management
strategies at Postal Corporation of Kenya. In an attempt to achieve the study objective, a
case study research design was conducted at PCK and it involved 16 participants who
were managers of respective departments at the corporation. The study was analyzed
throught ocntent analysis. From the study findings on figure 4.3, it indicates that majority
6 (37.5%) of the respondents had 6 – 10 years of work experience at Postal Corporation
of Kenya, 4 (25%) had worked for Postal Corporation of Kenya between 3 – 5 years, 4
(25%) of the respondents had worked for Postal Corporation of Kenya for over 10 years
and 2 (12.5%) of the respondents had worked for Postal Corporation of Kenya for 2years
and below. This therefore indicates that majority of the respondents had enough
experience working at the Postal Corporation of Kenya hence giving reliable information
sought by this study. With regard to who are the main competitors of Postal Corporation
of Kenya, a discussion with the participants revealed that the private courier service
providers were singled out as the main competitors for the corporation. It was also noted
that online market service such as OLX and Jumia were among the major competitors of
Postal Corporation of Kenya. The study findings revealed that diversification strategy
was the most adopted at the corporation. Other strategies such as Automation Strategy,
inovation Strategy as well Human Capital Competency Strategy were adopted at a
moderate extent in the corporation. The study also established that competition was the
major challene expereinced in the corporation. Change of technology, risk of hacking,
political interference, resistance to change and inadequate resource allocation were also
noted as challenges facing the corporation. The study recommended that all the staff
should be involved in strategic formulation, implementation and evaluation. Aggressive
marketing as a strategy should be enhanced to guarantee the corporation growth and
sustainability in the industry.
Publisher
University of Nairobi
Subject
Strategic Change ManagementRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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