Strategic Change Management Strategies at Postal Corporation of Kenya

Abstract

The external environment for businesses has always been changing based on different factors. With rgard to this, organizations are also expected to adjust their strategies to match the changes in the external envronment. Therefore, strategic change management was therefore considered a key driver in ensuring organizations achieve their objectives in such volatility. This study tehrefore sought to determine strategic change management strategies at Postal Corporation of Kenya. In an attempt to achieve the study objective, a case study research design was conducted at PCK and it involved 16 participants who were managers of respective departments at the corporation. The study was analyzed throught ocntent analysis. From the study findings on figure 4.3, it indicates that majority 6 (37.5%) of the respondents had 6 – 10 years of work experience at Postal Corporation of Kenya, 4 (25%) had worked for Postal Corporation of Kenya between 3 – 5 years, 4 (25%) of the respondents had worked for Postal Corporation of Kenya for over 10 years and 2 (12.5%) of the respondents had worked for Postal Corporation of Kenya for 2years and below. This therefore indicates that majority of the respondents had enough experience working at the Postal Corporation of Kenya hence giving reliable information sought by this study. With regard to who are the main competitors of Postal Corporation of Kenya, a discussion with the participants revealed that the private courier service providers were singled out as the main competitors for the corporation. It was also noted that online market service such as OLX and Jumia were among the major competitors of Postal Corporation of Kenya. The study findings revealed that diversification strategy was the most adopted at the corporation. Other strategies such as Automation Strategy, inovation Strategy as well Human Capital Competency Strategy were adopted at a moderate extent in the corporation. The study also established that competition was the major challene expereinced in the corporation. Change of technology, risk of hacking, political interference, resistance to change and inadequate resource allocation were also noted as challenges facing the corporation. The study recommended that all the staff should be involved in strategic formulation, implementation and evaluation. Aggressive marketing as a strategy should be enhanced to guarantee the corporation growth and sustainability in the industry.