Strategic Entrepreneurial Orientation And Performance Of Selected Tour Firms In Nairobi Kenya
Abstract
The objective of this study was to establish the influence of strategic entrepreneurial
orientation on the performance of selected tour firms in Nairobi Kenya. This study
adopted a descriptive cross-sectional survey. The study targeted population of tour firms
registered by KATO under category E. Primary data was collected and a total of 50 firms
was sampled. Data was analyzed using descriptive statistics, inferential statistics and
regression analysis. The findings revealed that innovativeness, risk taking and proactiveness
explained performance of selected tour firms. This was supported by
coefficient of determination also known as the R square of 52.3%. The study was limited
only to the tourism industry meaning that the results may not be generalized to other
sectors like non-governmental organizations. The study concluded that innovativeness
and risk taking respectively had a significant influence on the performance of selected
tour firms. The study revealed that firms willing to increase their performance have to be
creative and use information technology to gather information concerning the market,
customer and their competitors. Firms should also invest heavily in training their
employees in order to equip them with the necessary skills and knowledge. The study
recommends further research in the area of study using a different research design and a
higher sample to find out if the results will still hold. The study recommends further
research to address why proactiveness was insignificant in influencing the performance
of selected tour firms.
Publisher
University of Nairobi
Subject
Tour Firms In Nairobi KenyaRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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