Strategic Entrepreneurial Orientation And Performance Of Selected Tour Firms In Nairobi Kenya

Abstract

The objective of this study was to establish the influence of strategic entrepreneurial orientation on the performance of selected tour firms in Nairobi Kenya. This study adopted a descriptive cross-sectional survey. The study targeted population of tour firms registered by KATO under category E. Primary data was collected and a total of 50 firms was sampled. Data was analyzed using descriptive statistics, inferential statistics and regression analysis. The findings revealed that innovativeness, risk taking and proactiveness explained performance of selected tour firms. This was supported by coefficient of determination also known as the R square of 52.3%. The study was limited only to the tourism industry meaning that the results may not be generalized to other sectors like non-governmental organizations. The study concluded that innovativeness and risk taking respectively had a significant influence on the performance of selected tour firms. The study revealed that firms willing to increase their performance have to be creative and use information technology to gather information concerning the market, customer and their competitors. Firms should also invest heavily in training their employees in order to equip them with the necessary skills and knowledge. The study recommends further research in the area of study using a different research design and a higher sample to find out if the results will still hold. The study recommends further research to address why proactiveness was insignificant in influencing the performance of selected tour firms.