The Role of Media in Fostering Effective Diplomacy in Africa; a Case Study of Kenyan Media
Abstract
The general objective study objective was assessing media role in fostering effective diplomacy in
Africa; a case study of Kenyan media. The examination was guided by following objectives; To
identify media role in conduct of diplomacy in Africa; To examine the importance of emerging
and alternative new means of communication used in promotion of diplomatic relations and to
critically analyze media professionalism in conduct of diplomacy in Kenya. Study adopted a
descriptive research design. Study populace comprised of 594 Kenya media working in the
headquarters in Nairobi. Study will apply stratified random sampling. Descriptive statistics was
obtained for all objectives which included the mean, SD, frequencies and percentages. Data was
presented through graphs and pie charts. It was possible to conclude that the media can play
different roles in terms of escalating, moderating, or balancing a conflict. The media is an
undeniably solid channel which interconnects the world. The media serves to create assessments
both at home and abroad. The energy of the media is the principle propeller of propaganda that has
seen certain forces accomplish and keep up their position in world legislative issues. Subsequently,
media is a sentiment shaper and a motivation setter. In this period of globalization, with expanded
worldwide reliance and also aggressiveness, media strategy fills in as a noteworthy device in
wining nearby and universal masses. Social media is a vital tool in post-modern diplomacy. The
study recommends that the media firms should introduce trainings to their reporters on ethics of
media professionalism to curb the media in causing chaos rather be peace makers. The study
recommends that the government should stem the negative use of social media by rewarding those
in media that use the social media positively.
Publisher
University of Nairobi
Subject
Effective Diplomacy In AfricaRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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