The Role of Media in Fostering Effective Diplomacy in Africa; a Case Study of Kenyan Media

Abstract

The general objective study objective was assessing media role in fostering effective diplomacy in Africa; a case study of Kenyan media. The examination was guided by following objectives; To identify media role in conduct of diplomacy in Africa; To examine the importance of emerging and alternative new means of communication used in promotion of diplomatic relations and to critically analyze media professionalism in conduct of diplomacy in Kenya. Study adopted a descriptive research design. Study populace comprised of 594 Kenya media working in the headquarters in Nairobi. Study will apply stratified random sampling. Descriptive statistics was obtained for all objectives which included the mean, SD, frequencies and percentages. Data was presented through graphs and pie charts. It was possible to conclude that the media can play different roles in terms of escalating, moderating, or balancing a conflict. The media is an undeniably solid channel which interconnects the world. The media serves to create assessments both at home and abroad. The energy of the media is the principle propeller of propaganda that has seen certain forces accomplish and keep up their position in world legislative issues. Subsequently, media is a sentiment shaper and a motivation setter. In this period of globalization, with expanded worldwide reliance and also aggressiveness, media strategy fills in as a noteworthy device in wining nearby and universal masses. Social media is a vital tool in post-modern diplomacy. The study recommends that the media firms should introduce trainings to their reporters on ethics of media professionalism to curb the media in causing chaos rather be peace makers. The study recommends that the government should stem the negative use of social media by rewarding those in media that use the social media positively.