Strategic Response to the Competitive Environment in Kenya by Commercial Bank of Africa
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Date
2010Author
Kariuki, Nicholas N
Type
ThesisLanguage
enMetadata
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Competition is the heart of business. first exist to satisfy certain needs and shouls aim to be the best in their choosen arena. Competition is the most immediate environmental factor and response to competition can make the difference between success and failure of an enterprise. Appropriate strategic responses to the competitive environment thus cannot be overstated.The objective of this study was to determine the strategic responses to the competitive environment in Kenya by commercial Bank of Africa (CBA). CBA was incorporated in Kenya in the year 1967 and is among the largest banks in Kenya as classified by the Central Bank of Kenya. It has branches in Nairobi, Coast region, Meru and tanzania....
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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