Strategic Response to the Competitive Environment in Kenya by Commercial Bank of Africa

dc.contributor.author	Kariuki, Nicholas N
dc.date.accessioned	2018-08-28T12:24:02Z
dc.date.available	2018-08-28T12:24:02Z
dc.date.issued	2010
dc.identifier.uri	http://hdl.handle.net/11295/103823
dc.description.abstract	Competition is the heart of business. first exist to satisfy certain needs and shouls aim to be the best in their choosen arena. Competition is the most immediate environmental factor and response to competition can make the difference between success and failure of an enterprise. Appropriate strategic responses to the competitive environment thus cannot be overstated.The objective of this study was to determine the strategic responses to the competitive environment in Kenya by commercial Bank of Africa (CBA). CBA was incorporated in Kenya in the year 1967 and is among the largest banks in Kenya as classified by the Central Bank of Kenya. It has branches in Nairobi, Coast region, Meru and tanzania....	English
dc.language.iso	en	en_US
dc.publisher	University of Nairobi	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	Kenya By Commercial Bank Of Africa	en_US
dc.title	Strategic Response to the Competitive Environment in Kenya by Commercial Bank of Africa	en_US
dc.type	Thesis	en_US

Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States