Comparative Assessment of Parents Perception of the Kenyan and the Ugandan Secondary Education Systems Using the Marketing Mix
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Date
2006-11Author
Wabuyabo, Brigitte M
Type
ThesisLanguage
enMetadata
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The study sought to compare the parents' perception of the Kenyan and Ugandan secondary
school education systems. The study used the service marketing mix to determine this
perception.
Th population of study included Kenyan parents currently living in Nairobi but who have
enrolled their children in Uganda for secondary school education. Parents have expectations
from the country's secondary education system and my interest was to find out to what extent
these expectations have been met by the current education system. Th level of parents'
satisfaction will shed light on how they perceive the Kenyan Secondary School Education
System in comparison to the Ugandan Secondary School Education System.
The primary data used in this study was obtained using a structured and semi structured
questionnaire which was administered on a drop and pick later' basis. It w analyzed using
tables of frequencies and percentages.
The findings of the study revealed that parents have access to a lot of information about the
Ugandan secondary Education System more so through positive word of mouth The
disparity in the amount of fees paid in each system is one of the main reasons why the
parents enroll their children into Uganda for forms five and six.. Th study revealed that
parents are apprehensive of the many interruptions that characterize Kenyan Secondary
schools and Universities for example, in terms of teachers' and lecturers: strikes an aspect that is absent in the Ugandan systems. Similarly, the university entry requirement, which is
considered high in the Kenyan Education System, has equally. contributed to the exodus.
Publisher
School of Business, University of Nairobi
Description
MBA Thesis
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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