Comparative Assessment of Parents Perception of the Kenyan and the Ugandan Secondary Education Systems Using the Marketing Mix

Abstract

The study sought to compare the parents' perception of the Kenyan and Ugandan secondary school education systems. The study used the service marketing mix to determine this perception. Th population of study included Kenyan parents currently living in Nairobi but who have enrolled their children in Uganda for secondary school education. Parents have expectations from the country's secondary education system and my interest was to find out to what extent these expectations have been met by the current education system. Th level of parents' satisfaction will shed light on how they perceive the Kenyan Secondary School Education System in comparison to the Ugandan Secondary School Education System. The primary data used in this study was obtained using a structured and semi structured questionnaire which was administered on a drop and pick later' basis. It w analyzed using tables of frequencies and percentages. The findings of the study revealed that parents have access to a lot of information about the Ugandan secondary Education System more so through positive word of mouth The disparity in the amount of fees paid in each system is one of the main reasons why the parents enroll their children into Uganda for forms five and six.. Th study revealed that parents are apprehensive of the many interruptions that characterize Kenyan Secondary schools and Universities for example, in terms of teachers' and lecturers: strikes an aspect that is absent in the Ugandan systems. Similarly, the university entry requirement, which is considered high in the Kenyan Education System, has equally. contributed to the exodus.