| dc.description.abstract | It’s been established that monitoring and evaluation practices in projects is a very important and necessary process to be employed. It is very important to consider the various factors that influence monitoring and evaluation practices particularly in Kenya commercial banks new development projects were a lot of resources are being invested. The study undertook a more detailed analysis of influence of monitoring and evaluation practices on new product development projects in Kenya commercial banks .The study sought to establish how management commitment, level of resource allocation and level of staff training on monitoring and evaluation practices influence performance of new product development projects in Kenya commercial banks. The research questions were; how does level of management commitment in monitoring and evaluation practices influence performance of new product development projects in commercial banks in Kenya? To what extent does the resource allocation on monitoring and evaluation practices affect performance of new product development projects in commercial banks in Kenya? What is the effect of staff training in monitoring and evaluation practices on performance of new product development projects in commercial banks in Kenya? The study used theory of change by Carol Wess and realistic theory by Pawson. Both theories gave an insight on how monitoring and evaluation practices are effective during project undertakings in making set goals and out comes achieved without assumptions which make many projects so difficult to evaluate; also how outcomes from projects are produced giving the evaluator more detailed options on the intervention to take in order to make the product output more effective respectively in line with production of high performance products in commercial banks projects. The study adopted a descriptive survey design which targeted 48 credit unit officers from five departments’; retail banking, human resource, cooperate banking unit, consumer credit unit, information technology in Kenya commercial bank, equity bank, chase bank and cooperative banks in Nairobi County. The method used to obtain the units into the sample of the study was stratified sampling technique under proportional allocation .A pilot test was done using 10% of the population and the dependability of the questionnaire; the study used the Cronbach alpha () coefficient. This was done to determine the instruments validity, which the research supervisor considered the instrument contents viable and recommended the researcher. Quantitative data was applied with the significant use of descriptive analysis together with the inferential data which then was analyzed with the significant use of descriptive analysis together with the inferential based analysis of Pearson product moment correlation analysis to ascertain the score that become relevant to the monitoring and evaluation units of Kenya commercial banks .The correlation results established a positive and significant relationship between the independent and dependent variables .The findings showed that the correlation between management commitment on monitoring and evaluation practices and performance of new product development projects was 38% and was significant at 0.01 level ,staff training on monitoring and evaluation practices and performance of new product development projects was 32.2% and significant at 0.01 level and resource allocation on monitoring and evaluation practices and performance of new product development at 50% and significant at 0.05 level.93% of the respondents believed that monitoring and evaluation practices influence the performance of new product development projects. The study concluded that the organizations that employ increased management commitment, allocation of resources and staff training during new product management have increased productivity. The study recommends that management commitment and close involvement during new product development; Resources should be well allocated during new product development; Staff training is critical for every new product development projects, All to be incorporated in new product development projects for increased new products performance. | en_US |
