| dc.description.abstract | The purpose of this study was to investigate the influence of e- commerce strategy on
performance of beauty products businesses in Naivasha town, Nakuru County, Kenya. The
study was guided by four research objectives. Objective one sought to establish the
influence of E payment on performance of beauty products businesses; objective two aimed
at determining the influence of E-procurement on performance of beauty products
businesses, objective three sought to establish influence of E- selling on performance of
beauty products businesses while research objective four aimed at establishing the
influence of E-banking on performance of beauty products businesses in Naivasha town.
The study used descriptive survey design. The target population consisted of all the 65
registered beauty products shops in Naivasha town. The sample was 65 respondents which
was selected using census. The study used a questionnaire and interview schedule to collect
data. Data was analysed using descriptive statistics such as frequencies and percentages
and person’s correlation coefficient. Findings on the influence of E-payment on
performance of beauty products businesses revealed that there was a significant and
positive relationship between e-payment and business performance. This was shown by a
Pearson’s correlation coefficient of r, was 0.71, n =44 which was is statistically significant
(p = 0.01). It was revealed that 43 (69.4%) used E-payment. Findings also revealed that 45
(72.6%) indicated that their businesses requested customer to pay on their page. It was also
revealed that 42 (67.7%) had advertised online. Findings revealed that there is a
relationship between e-procurement with business performance among beauty shops in
Naivasha town. ( r, = 0.784). It was also revealed by 40 (64.5%) that the adoption of Epayment
made getting more customer easy. Findings also revealed that there was a
significant and positive relationship between E-selling and business performance. Majority
43 (69/4%) indicated that adoption of E-sales eased service delivery and operating systems
in their business. Findings also revealed that E-banking had and influence on performance
of beauty products businesses ( r, = 0.711). Majority 37 (59%) indicated that E- banking
had increased performance. Based on the findings, the study concluded that E-payment
influenced performance of beauty products businesses. The correlation was strong and
positive relationship in both e-payment and business performance. The study also
concluded that E-selling influenced business performance of beauty products businesses.
Majority indicated that e- sales had influenced timely delivery of goods and services. The
study also concluded that E-banking influenced performance of beauty products
businesses. Majority indicated that E- banking had increased performance. Data on the
rating of the extent of e- banking on business performance showed that the respondents
indicated that e- purchase had influenced business performance to a moderate extent. E
banking was rated as the highest mode of transacting business both for the customers and
for the business owners. E banking was very efficient in transacting business and had really
improved their business. The study concluded that e- commerce strategy on performance
of beauty products businesses in Naivasha town, Nakuru County. The study recommended
business owners should invest more on E-payment on performance of beauty products
businesses. It was also recommended that since E procurement had an influence on
business performance, the business owners should encourage their customers to make
payments online. | en_US |
