Influence of fairtrade certification in enhancing organizational performance: a case of Kenya Tea Development Agency factories in Bomet Central Subcounty; Kenya

Abstract

This research was about finding out influence of Fairtrade Certification in enhancing organizational performance: A case of Kenya Tea Development Agency factories in Bomet Central Sub-county. This study involved the following objectives: To determine how fair trade certification influences environmental sustainability, to evaluate the influences of fair-trade certification on community development .to determine the extent to which fairtrade certification influences made tea prices and to determine the extent to which fair-trade certification influences made tea prices. The study also established the influence of Fairtrade on the product quality of tea. The research design was descriptive survey. The study targeted 2 managers 50 workers and 20 clients of small scale tea factories operating in Bomet Central Sub-County. The following factories which were involved included Motigo, Tirgaga and Kapkoros tea factories. The researcher employed the use of questionnaires as the main research instrument. The case study research design was used in the study. Stratified random sampling technique was used to select the sample size. The responses were analyzed and presented by use of descriptive statistics.