Strategy Institutionalization and Performance of Cleaning Service Firms in Nairobi City County

Abstract

Managers have always come up with strategies to improve firm performance; however, institutionalization challenges have been cited among the factors that contribute to failure of strategic plans. The main aim of the study was to determine the relationship between strategy institutionalization and performance of cleaning service firms in Nairobi County. A number of subsidiary objectives were formulated, which included investigating the effect of organizational structure on performance of cleaning service firms; determining the effect of organizational culture on performance of cleaning service firms; identifying the role of leadership style on performance of cleaning service firms; and assessing the effect of organizational policies on performance of cleaning service firms. To achieve these objectives, the study used a descriptive survey approach, which included a sample of 58 cleaning services firms in Nairobi county and collection of data through questionnaires with structured and semi-structured questions. Both qualitative and quantitative methods were deployed in the analysis of collected data, which included descriptive statistical analysis, correlation and regression analyses. The findings indicate a positive correlation between the variables that is strategy institutionalization and organizational performance. Similarly, it is also emphasized further by finding showed by regression model indicating that all the independent variables contribute in different proportions to the variation in organizational performance. It is, therefore, reasonable to infer that strategy institutionalization is an important strategic approach for improved performance of cleaning services organizations in Nairobi. The findings in this study makes important contributions to knowledge by providing empirical evidence that strategy institutionalization can, if implemented in an organization, lead to superior organizational performance.