School of Business

Collaborative Business Strategy and Performance of Kenya Industrial Estates

Ndeke, Charity M (University of Nairobi, 2023)

Product Innovation Strategy and Financial Performance of Commercial Banks in Kenya. Case Study of ABSA Bank Kenya

Aduda, Silas (University of Nairobi, 2023)

The modern banking environment is characterized by high rate of product innovation which has led to a wide variety of banking services and product options. The services are regularly reviewed and the less effective ones ...

Influence Off Branding Practices on Customer Purchase Behavior Among Agrochemical Firms in Nairobi, Kenya

Mwangangi, Annah B (University of Nairobi, 2023)

Strategic Innovations and Competitive Advantage of Tours and Travel Companies in Nairobi County

Wambua, Ann N (University of Nairobi, 2023)

The competitive advantage of any organization depends, largely, on implementation of its strategies. Research shows that the presence of innovation mechanisms in the organization has a positive influence on a number of key ...

Effect of Taxation on Financial Performance of Telecommunication Companies in Kenya

Mbevi, Ann M (University of Nairobi, 2023)

This study delved into a comprehensive analysis of the influence of taxation on the financial performance of telecommunication companies in Kenya. Its overarching goal was to determine the effects of corporate income tax, ...

Marketing Communication Strategies and Performance of Hotels in Mombasa County, Kenya

Nthenge, Victor M (University of Nairobi, 2023)

Companies in today's dynamic economic climate must respond to globalization, technological advancement, and intense rivalry if they want to retain their market leadership positions. Given these changes, companies need to ...

Internet of Things and Supply Chain Performance of Large Manufacturing Firms in Nairobi

Kiliru, Raymond V (University of Nairobi, 2023)

This research investigates the adoption and impact of Internet of Things (IoT) technology on supply chain performance within Nairobi, Kenya's manufacturing sector. The study explores the integration of real-time data, ...

Internet of Things and Supply Chain Performance of Large Manufacturing Firms in Nairobi, Kenya

Kiliru, Raymond V (University of Nairobi, 2023)

This research investigates the adoption and impact of Internet of Things (IoT) technology on supply chain performance within Nairobi, Kenya's manufacturing sector. The study explores the integration of real-time data, ...

Innovation Strategy and Performance of Social Enterprises in Kenya

Shamim, Shiraz (University of Nairobi, 2023)

The objective0.of this study0.was to establish the0.effect of innovation strategy on the0.performance of social enterprises in0.Kenya. It was based on social innovation and Schumpeter’s innovation theories. This study ...

Strategic Responses to the Covid-19 Pandemic by Commercial Banks in Kenya

Kimuyu, Shallom W (University of Nairobi, 2023)

The objective of this study was to determine the strategic responses adopted by banks during the COVID-19 pandemic era, focusing on their adaptability and resilience in the face of unprecedented challenges. The study was ...

Effectiveness of Call Center Agent Retention Strategies Adopted by Commercial Banks in Kenya

Amuko, Selpha O (University of Nairobi, 2023)

The research project focused on effectiveness of call center agent retention strategies adopted by commercial banks in Kenya. The context of this research was made up of commercial banks in Kenya. The study’s objective ...

Effect of Financial Inclusion Practices on Financial Performance of Deposit-taking Saving and Credit Cooperative Societies in Kenya

Kimeli, Scolar J (University of Nairobi, 2023)

Increased economic activity and decreased poverty are the results of the financial sector's growth, which makes it easier to get financing. The correlation between financial inclusion and performance of deposit-taking ...

Culture, Competitive Strategy, Innovations and Performance of the Airline Companies in Kenya

Opiyo, Scholastica A (University of Nairobi, 2023)

The study investigated the relationship between organizational culture, competitive strategy, innovations and firm performance of Kenyan airline industry. The study objectives were to determine the culture profiles of ...

The Correlation Between Income Diversification on the Efficiency of Microfinance Banks in Kenya

Saynab, Hayle O (University of Nairobi, 2023)

Increasing the percentage of fees, net trading profits, and other non-interest revenue in a bank's net operating income is referred to as "income diversification" in the banking industry. According to finance theory, a ...

Effect of Funding on Financial Sustainability of Local Nongovernmental Organizations Providing Healthcare Support in Kenya

Musambaki, Sarah (University of Nairobi, 2023)

The need for this study arises from the increasing importance of NGOs in the healthcare sector and the imperative to ensure their sustained impact. Financial sustainability is pivotal for these organizations to navigate ...