Browsing School of Business by Author "0026b130-0246-446a-8420-b88d11a783d8"
Now showing items 1-1 of 1
-
E-marketing and Purchase Decision of Students at University of Nairobi, Kisumu Campus, Kenya
Adhan, Halima, O (University of Nairobi, 2021)Advancements in technology such as the advent of the internet have led to changes in consumer behaviour and as a consequence, organisations need to be aware of the significant influence of e-marketing on the consumer ...