Browsing School of Business by Author "0558f230-c2a4-412f-aa00-92b668c4f912"
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Porter’s Generic Strategies and Competitive Advantage of Small and Medium Enterprises Within Industrial Area of Nairobi City County
Gecheo, Sandra N (University of Nairobi, 2020)With the ever transforming business environment, a few businesses can be assured of survival and secure returns and it is for these reasons that the intensity of business competition has increased in all businesses. However, ...