Browsing School of Business by Author "0bc05003-488e-4b75-a622-26676aeda81e"
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Opportunity Recognition and the Perfomance of Small and Medium Enterprises in Kasarani Sub-County, Kenya
Chemwei, Brian, K (University of Nairobi, 2021)Being the first stage of entrepreneurship, opportunity recognition is essential in determining the success or failure of businesses. Despite its importance, many SMEs have failed to conceptualize on future market opportunities ...