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Relationship Between Consumer Trust and Consumer-based Brand Equity of Laundry Detergents in Buru Buru Estate, Nairobi City County
Chahasi, Allan, A (University of Nairobi, 2021)The purpose of this study was to determine the relationship between consumer trust and consumer-based brand equity for laundry detergents in Nairobi City County's Buru Buru Estate. The Howard-Model Sheth's of Consumer ...