Browsing School of Business by Author "0fdc3e84-ae11-4d1a-8ce3-aff1796b1a12"
Now showing items 1-1 of 1
-
Effect of Behavioral Biases on Trade Earnings of Traders in Kongowea Market, Mombasa County, Kenya
Katana, Henry N (University of Nairobi, 2019)The aim of the research study was to establish the effect of behavioural biases on trade earnings of traders in Kongowea Market. The research was anchored on the prospect theory, regret theory and heuristics theory. The ...