Browsing School of Business by Author "1bb87d5e-23ab-4eea-bfcb-d3803c724e16"
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A Comparison Of Customer Perceived Service Quality Between Traditional And Mobile-App Taxi Services In Nairobi, Kenya
Ogeto, Victor Nyabando (University of Nairobi, 2019)Customer perception of service quality directly impacts the level of customer satisfaction in service businesses. Assessment of customers’ perception of service quality in the taxi industry is crucial in determining whether ...