Browsing School of Business by Author "1d426b15-fe61-4ad2-90b2-1a816c410b54"
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Sales Management Practices and Competitive Advantage of Large Media Houses in Nairobi City, Kenya
Gitundu, Jackline M (University of Nairobi, 2021)Media houses play a critical role in the communication industry providing information, entertainment, feedback and educative forums impacting national development, social communism and policing government projects. Media ...