Browsing School of Business by Author "27a232f1-3e27-4b6c-a740-95edf89dbec6"
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Influence of Promotional Strategy on Consumer Decision Making on Fast Food Restaurants in Kisumu County
Rakwach, Diana A (University of Nairobi, 2022)The study undertook to examine the Influence of Promotional Strategy on Consumer Decision Making on Fast Food Restaurants in the County of Kisumu, Kenya. Its aim was to find out what promotional strategy these new fast ...