Browsing School of Business by Author "30b99fdc-b52e-4262-a3da-cc4e843f4d3f"
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Customer Experience Management and Loyalty in Fast Moving Consumer Goods in Nairobi County, Kenya
Kamaru, Margaret W (University of Nairobi, 2020)Customer experience increasingly taking the center stage as an approach firms are using to ensure customer loyalty as a means of improving sales and profitability. The management of a firm focuses on how that customer will ...