Browsing School of Business by Author "40655e97-d0eb-4c99-a173-6cda1887d3ba"
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Multi-channel Retailing Operations and Performance of Select Alcohol Manufacturing Companies in Nairobi, Kenya
Ogesi, Sylvester (University of Nairobi, 2020)The objective of the study was to investigate the effect of multichannel retailing operations on the performance of alcohol manufacturers in Nairobi, Kenya; with the multichannel operations being proxied by inventory, ...