Browsing School of Business by Author "413462b4-935f-4a91-855c-c38f4799ff57"
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Marketing Mix Strategies, Firm Characteristics, Competitive Environment and Performance of Tour Firms in Kenya
Ndegwa, Robert M (University of Nairobi, 2021)The current study sought to determine the effect of Marketing Mix Strategies, Firm Characteristics and Competitive Environment on tour firms’ performance in the Kenyan context. Four specific objectives guided the study. ...