Browsing School of Business by Author "4a8ed175-9aad-4a41-abd1-b62d3df65a25"
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Effect Of E-Business Strategy On Competitive Advantage Of Safaricom Limited, Kenya
Gakiria, Paul Nderitu (University of Nairobi, 2019)The study sought to establish the effects of e-business strategy on competitive advantage for Safaricom limited. As competition increases in telecommunication industry companies are coming up with innovative ways to ensure ...