Browsing School of Business by Author "56d26948-7622-4f92-bf0a-e1005cd8a8cc"
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Product Differentiation and Performance at Tier 3 Deposit Taking Saccos in Kenya
Njera, Millicent (University of Nairobi, 2023)Differentiation of products as a competitive strategy allows organizations to develop more valuable products that can penetrate markets with ease. Therefore, firms have a responsibility in finding appropriate ways of not ...