Browsing School of Business by Author "65559861-62d2-4c19-b754-1591ccc04916"
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Influence of Agile Marketing on Brand Equity at Safaricom Limited
Ndung’u, Kevin K (University of Nairobi, 2020)This project aimed at determining the influence of agile marketing on brand equity at Safaricom Limited. Brand Equity is an important intangible asset for a company. Therefore, it is imperative for companies to explore on ...