Browsing School of Business by Author "77912fc0-0158-487c-abb6-4495f27ab99d"
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Consumer Engagement Practices and Performance of Women Owned Online Businesses in Kisumu City, Kenya
Shaheen, Abdulrasul, H. C (University of Nairobi, 2022)The purpose of the study was to assess the influence of consumer engagement practices on the performance of women owned online businesses in Kisumu CBD. The study was informed by social development theory, brand relationship ...