Browsing School of Business by Author "8077ec81-cda6-428a-8b48-116c9cb8cdfe"
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Effect of Positioning Strategies on Competitiveness of Health Insurance Providers in Kenya
Gichuki, Agnes W (University of Nairobi, 2022)The purpose of this research was determining how positioning strategy affect the competitiveness of Kenyan health insurance companies. The study's foundations were the resources-based approach and Porter's (1980) theory ...