Browsing School of Business by Author "86c6e262-83a2-4017-83ef-2260b771edb3"
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Market Orientation, Firm Characteristics,competitive Intensity And Performance Of Private Security Firms In Kenya
Onditi, Evans O (University of Nairobi, 2021)Market orientation enables organizations to acquire customer information for purposes of developing innovative products capable of satisfying customer needs better than competitors. The study analyzed the influence of ...