Browsing School of Business by Author "8aa76001-dcb9-4f0d-ac19-3f1e6cbff012"
Now showing items 1-1 of 1
-
Effect of Brand Perception on Consumer Loyalty to Packaged Milk Products in Kenya
Agutu, Scholastica A (University of Nairobi, 2019)This study set out to determine the effect of brand perception on consumer loyalty to packaged milk brands in Kenya. This was done using a descriptive research design. The study identified and interviewed adult shoppers ...