Browsing School of Business by Author "9c5925c3-2bb3-448b-b7fc-7cb94f473f45"
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The Influence of Textile Country of Origin Perceived Quality on Buyer Behaviour in Nairobi City County
Binbin, Pei (University of Nairobi, 2022)The study sought to establish the influence of country-of-origin perceived value of textile products from China on buyer behavior in Nairobi City County. The study was grounded on information processing theory and the ...