Browsing School of Business by Author "9d98f8f9-8c04-44ae-b83e-087323080e1e"
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Strategic Marketing Practices and Performance of Firms in the Beauty and Cosmetics Industry in Nairobi, Kenya
Gathaiya, Esther W (University of Nairobi, 2023)This study investigates the influence of strategic marketing practices on the performance of beauty and cosmetics firms in Nairobi, Kenya. The beauty and cosmetics industry in Nairobi has been experiencing rapid growth, ...