Browsing School of Business by Author "a05f025a-4d24-4d55-a642-eefb8ab676f3"
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Corporate Visual Identity and Corporate Reputation of Publishing Firms in Kenya
Tonui, Raymond K (University of Nairobi, 2021)This study sought to establish the effect of corporate visual identity on corporate reputation of publishing firms in Kenya. This study was underpinned by corporate branding theory and stakeholder theory. The study adopted ...