Browsing School of Business by Author "b30dafc5-8640-42bf-ab26-e2f5ad45eefb"
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The Effect of Mergers and Acquisitions on Brand Equity of Uap Old Mutual Kenya Limited
Omolo, Christine A (University of Nairobi, 2020)The number of Mergers &Acquisitions in Insurance sector has increased in Kenya and the whole of East Africa. Every M & A provokes branding decision, the objective of this study was to determine the Mergers and acquisitions ...