Browsing School of Business by Author "c918e469-9495-4db7-8757-ba65dae8a99a"
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Influence of Key Account Management Practices on Firm Perfomance of Nation Media Group PLC
Gichuhi, Ann, W (University of Nairobi, 2021)Key accounts management has been adopted as a strategy in most organizations as a guide to dealing with these key customers through a careful selection of the key accounts, assigning of strategic key account managers, ...