Browsing School of Business by Author "cd251e04-380f-4a7d-935c-45e17575ff78"
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Influence of Foreign Market Entry Strategies on Performance of Commercial Banks, Kenya
Sunkar, Nur A (University of Nairobi, 2021)A vast majority of global firms use international marketing entry strategies as a means of improving organizational performance and competitiveness in the marketplace. Due to the dynamic, complex, and ever-changing nature ...