Browsing School of Business by Author "cef0c4df-7ec4-4c91-9ccc-6101f0b6d02a"
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Influence Of Electronic Customer Relationship Management, Competitive Advantage And Performance Of Commercial Banks In Nairobi City County Kenya
Mbatia, Bedan James Kamau (University of Nairobi, 2019)The purpose of the study was to determine the relationship between electronic customer relationship, competitive advantage and performance in commercial banks in Kenya. The study used cross sectional survey research design. ...