Browsing School of Business by Author "d55f49ca-3f4c-478a-8965-246f4102d40b"
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Online Customer Feedback and Product Design in E-commerce Retail Market in Kenya
Ronoh, Davis K (University of Nairobi, 2022)E-Commerce creates online platforms from where customers can share their compliments and raise complaints about the products. However, the manner in which online customer feedback is employed to enhance product design, ...