Browsing School of Business by Author "e04da993-e3c9-49cc-a631-a5206ecf79e8"
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Brand Equity and Consumer Purchase Intention of Branded Coffee Among Supermarket Customers in Nairobi County
Amaya, Kenneth T (University of Nairobi, 2023)The proliferation of brands, increased competition and globalization of markets presents customers with a wide range of brands when making purchasing decisions. Firms have to rethink their branding decisions. The study ...