Browsing School of Business by Author "e24208cf-3b4a-47ee-8aaa-424e328ebe85"
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Market Entry Strategies, Marketing Channel Dynamics, Psychic Distance and Performance of Multinational Corporations in Kenya
Thiong'o, Samuel M (University of Nairobi, 2021)This quantitative inquiry was conducted to ascertain the influence of marketing channel Dynamics and psychic distance on the relationship between strategies of entry into the market and performance of Kenya’s multinational ...