Browsing School of Business by Author "e4ee7c2c-b791-4dde-b7bc-113eaf4e09c6"
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Strategic Response to Covid-19 Pandemic and Performance of Nation Media Group Plc
Salim, Ramadhan (University of Nairobi, 2021)Media organizations in Kenya operate in a turbulent environment which has necessitated the need to develop strategic responses to enhance their performance in the midst of the turbulence. “The media firms started facing ...