Browsing School of Business by Author "e655eae3-9d70-4469-a47e-3493ad7c2477"
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The Influence Of Relationship Marketing On Customer Retention By British American Insurance Company
Irungu, Anthony (University of Nairobi, 2019)The inability of an organization to retain its customers translates to loss of potential future business which has a negative effect on revenue and possible profits. A firm’s best customers are not those who buy one product ...