Browsing School of Business by Author "eda1a26b-a6f6-4c57-8b02-54432597956d"
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Relationship Between Market Sensing Practices and Performance of Fintech Companies in Kenya
Ndeti, Gillian (University of Nairobi, 2022)A majority of market sensing capabilities studies have either been carried out in different contexts or the conceptualizations were different. The current study was focused on establishing the relationship between market ...