Browsing School of Business by Author "f06ff8cb-d19e-49da-8214-8eaae72a18cb"
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Influence of Online Distribution Channel Intermediary Strategy on Competitive Advantage of Hotels and Restaurants in Nairobi
Imbuhilah, Mary A (University of Nairobi, 2021)The complex nature of hotel and restaurant business necessitates the need for use of various strategies to achieve competitive advantage. This may be achieved by firms improving their efficiency and effectiveness while ...