Browsing School of Business by Author "f71e0cb5-1bad-4538-a2a4-2137f6613cc1"
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Effect of Innovation and Technology as a Strategy on Customer Retention at the Equity Bank Kenya Limited
Agatha, Ndirangu (University of Nairobi, 2022)Innovation and technology strategy in today’s organizations is paramount to the successful and profitable services delivery in those organizations and enhancement of customer retention. The aim of this study was to establish ...